The Challenge
Student-athletes represent approximately 1 in 3* high school students nationwide, yet most receive little to no formal, athlete-specific recruiting or mental health support from their schools or districts.
Critical Gaps in Support
Inconsistent Advising
70% of counselors lack an understanding of the college athletics recruiting process.*
Standardized training ensures counselors are well-equipped to provide accurate and consistent guidance to all students across the school or district.
*Source: RNL 2017Equity Gaps
Students from high-income families are 2.5× more likely to play college sports.*
Closing the 'Athletic Advising Gap' ensures that first-generation and low-income students have the same pathway to collegiate scholarship opportunities as their peers.
*Source: Tompsett & Knoester (2022). Sociology of Sport Journal.Overburdened Counselors
The national average is 372 students per counselor.*
Our on-demand training sessions and plug-n-play resources increase efficiency and give counselors the capacity to serve more students.
*Source: American School Counselor Association (ASCA). (2026).Mental Health Gaps
58% of high school athletes experience moderate to extreme stress.*
We equip counselors with the tools to deliver athlete-specific mental health support, enabling early intervention and helping students thrive both on and off the field.
*Source: NFHS & PMC StudyBuilt By
Two Pillars, Impact at Every Level
One connected system that serves counselors, students, and families.
Professional Development
Expert-led, on-demand PD that builds fluency in recruiting, NCAA eligibility, academic planning, and mental health. Plus, ongoing recruiting-landscape updates to keep counselors informed.
Plug-n-Play Roadmap & Resources
A month-by-month advising roadmap and a resource library counselors use, and share directly with student-athletes and families.
Proven One-on-One. Now Built for Everyone.
Before launching The Student-Athlete Playbook, our leadership team advised families one-on-one, earning a 98% collegiate placement rate and $5.1M+ in scholarships. Now that same expertise is built into a training and operating system your counselors can use to impact every student-athlete in your school or district. The Student-Athlete Playbook exists because spending thousands on a private advisor shouldn't be the only way a family can access high-level guidance.
Read our storyTransform Your School or District
Provide equitable access for students, and expert resources for counselors.